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First 8 seconds decide.

The Trust Threshold: Why Most Clinic Websites Lose Patients in 8 Seconds

Specific design and copy patterns that fail the healthcare trust test — and what to do instead.

PMax, honestly assessed.

Performance Max for Clinics: What We’ve Learned Running £2M in Healthcare Ad Spend

Performance Max for Clinics: What We've Learned Running £2M in Healthcare Ad Spend

GBP, multi-location done right.

Google Business Profile Optimisation for Multi-Location Practices

Managing GBP across three locations in two countries is not the same as managing one. The pitfalls, the NAP consistency rules, and the category strategy most practices miss.

HIPAA, plain and simple.